PPC did not stop in 2025. It fixed it. These articles are impactful because they answer the real questions marketers are asking: how to stay competitive, cut costs, automate instead of resistance, and prepare for what’s next.
Below are links to the 10 most read Search Engine Land PPC columns of 2025, written by our expert subject matter experts.
With the right strategy, even a small business can stand out, win customers, and make a lasting impact. Here is the way. (By Sophie Logan. Published September 16.)
Change your optimization mindset in 2025 with new keyword strategies, Performance Max, and audience targeting. (By Pauline Jakober. Published Feb. 6.)
CPCs are increasing – but how fast? Compare ad inflation with the consumer price index and see what it means for your ad strategy. (By Mark Meyerson. Published April 16.)
AI-driven search is blurring the line between organic and paid content. Learn how combining SEO and PPC increases brand visibility, purpose, and authority. (By Jen Cornwell. Published Oct. 6.)
PPC articles have limitations. Vibe coding removes roadblocks. Turn complex seasonal patterns into data-driven planning tools. (By Frederick Vallaeys. Published Aug. 21.)
Speed up your ad creation process without losing your message. Use generative AI to create relevant, personalized copy that connects. (By Jason Tabeling. Published Aug. 1.)
These filtering strategies help improve your targeting, cut down on low-quality clicks, and open up new keyword opportunities. (By Menachem Ani. Published July 22.)
Streamline campaign management with Google Ads scripts. Get insights, use cases, and practical tips for using automation to improve performance. (By Frederick Vallaeys. Published Jan. 9.)
Fewer clicks means higher stakes. Win visibility with precise targeting, value-based bidding, and authority across all paid and organic searches. (By Sarah Stemen. Published Oct. 7.)
Some PPC practices no longer fit into today’s default Google Ads environment. Here’s what we need to finish – and what to prioritize next year. (By Sarah Vlietstra. Published Nov. 4.)
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