AI is changing the way people find products—but many companies don’t know how to show up on AI platforms. And if you’re a small team, you definitely don’t have the time (or the budget) to manually test every chatbot or pay a hefty price for monitoring software.
This guide shows you how to track your AI visibility without needing a large team, complex tools, or business resources.
But before that, let’s understand why ignoring AI visibility is a risky bet.
Why Small Groups Can’t Ignore the Appearance of AI
There are several reasons why you should ignore AI visibility:
- Your competitors are being quoted while you are not: While you may only focus on traditional SEO, competitors who understand the visibility of AI are getting quotes from AI responses.
- You’re losing high-target traffic: People using AI search aren’t just browsing—they’re asking specific questions and looking for solutions. These are warm leads who are actively looking for answers, and if your product isn’t part of the conversation, you’re missing out on some of the most valuable traffic available.
- Misinformation about your product spreads unchecked: AI platforms sometimes get the information wrong—outdated pricing, discontinued products, or incorrect descriptions of what you offer. Without vigilance, you’ll never know when AI is telling thousands of people the wrong information about your business, potentially damaging your reputation or sending prospects away.
- You can’t grow what you don’t measure. Your content strategy may be completely missing the mark of AI availability. Without tracking, you create content blindly.
- The gap widens every day if you wait: Every day you ignore the visibility of AI is another day your competitors move forward in this new channel. And the first movers lock in a seemingly difficult way to remove them later.
How Can Small Groups Monitor AI Visibility?
Small teams can monitor AI visibility by tracking the visibility of entire data sets rather than trying to track each level of a single query.
A recent study by SparkToro shows why: asking AI tools the same question 100 times produced about 100 different lists in different orders. The ratings for individual content are actually random, but the percentages that appear across most commands are reasonable.
That means you’ll need to track thousands of notifications to get an accurate idea of the AI’s performance.
Semrush’s AI Visibility Toolkit is a new solution designed for small businesses to monitor their visibility by tracking on AI platforms. Our database of over 239 million data helps deliver accurate visibility data across two key metrics:
- AI visibility score: Measure how often your product appears in AI responses compared to competitors. You will get 100 points. The higher the score, the more visible it is to the AI assistants.
- Say: Tracks how often your brand name appears in AI responses to user questions. This metric gives a clear idea of how often AI systems show your product in relevant conversations.
- Pages cited: Tracks the number of pages on your site that are cited or indexed in AI-generated responses. This metric helps evaluate how well your content is performing on AI platforms and which assets are attracting visibility.
What Are Free or Original AI Tracking Tools to Check Out?
You can try the AI Visibility Toolkit by Semrush, Otterly AI, Peec AI, Nightwatch, and AI Search Watcher to track visibility without paying any upfront costs.
Here’s more about each tool:
- AI Visualization Toolkit by Semrush: Offers a 7-day free trial that allows you to track your brand on top AI assistants, analyze sentiment and accuracy, and compare visibility against competitors.
- Otterly AI: Offers a 14-day free trial that allows you to monitor your product mentions and voice sharing on AI search platforms and assistants
- Cook AI: Offers a limited free trial that includes key impression tracking and allows you to monitor how AI assistants refer to your brand in their responses
- Night watch: Offers a free 14-day trial with AI visibility monitoring alongside traditional SEO tracking, giving you an integrated view of search performance
- AI Search Watcher: Provides a free program that allows basic tracking across all AI search platforms
If you’re on a budget or looking for easy ways to get started with AI visibility tracking, these tools are great options.
How to Correct Outdated, Missing, or Inaccurate Information About Your Product
Are AI platforms sharing incorrect information about your product? You need to fix this asap.
Follow these steps to correct outdated, missing, or incorrect Information about your product:
- Find out where the AI gets its information: False information may appear on your website, your social profiles, business listings, or external websites or blog posts. Identifying the identified sources is the first step to correcting the problem.
- Fix inconsistencies in your builds first (if any): Make sure everything you manage—your website, social accounts, and business listings—has accurate, up-to-date information about your brand.
- Add missing information to your website: Sometimes, AI gets things wrong because the right information isn’t on your site (or isn’t available elsewhere). If so, create a dedicated page that includes the missing information. For example, if AI can accurately describe how your product differs from competitors, publish a clear comparison page that highlights the key differences.
- Contact to correct incorrect external information: If third-party sites have incorrect or outdated information that AI mentions, contact them. Share the right information and politely ask for a review. Although it takes time, ensuring that information about your product is accurate everywhere is important.
Start Monitoring Your AI Visibility with Semrush
AI is becoming a major channel for innovation, and teams that adapt early will have an advantage.
But you can’t grow your presence until you know that AI platforms are quoting and describing your product. Also, how your content works for AI responses.
Semrush’s AI Visibility Toolkit gives small teams everything they need to track their visibility. Monitor your product across ChatGPT, Google, and other major AI platforms.
Get started with a free 7-day trial and see where your product stands in the AI era.
