TikTok gives entertainment marketers in Europe new tools to reach audiences with precision, using AI to drive engagement and conversions for streaming and ticketed content.
What’s going on. TikTok is introducing two new ad types for European campaigns:
- Broadcast ads: AI-driven ads for streaming platforms show personalized content based on user engagement. Formats include a four-topic video carousel or a multi-topic media card. With 80% of TikTok users saying the app influences their streaming choices, these ads can directly change viewing decisions.
- Introducing a New Title: It targets high-target users using signals such as brand preference and price sensitivity, helping marketers convert cultural moments into ticket sales, subscriptions, or event attendance.
Context. The release coincides with the 76th Berlinale International Film Festival, underscoring TikTok’s growing role in entertainment marketing. By 2025, an average of 6.5 million posts about film and TV will be shared daily on TikTok, with 15 of the top 20 European films last year becoming a viral hit on the platform.
Why do we care. TikTok’s powerful new ad formats allow streaming platforms and entertainment brands to target users with personalized content, increasing engagement and conversion opportunities.
With 80% of users saying that TikTok influences their viewing choices (according to TikTok data), these tools can directly shape audience behavior, helping marketers turn cultural moments into subscriptions, ticket sales, or higher views. It’s an opportunity to grow TikTok’s viral influence into a measurable campaign impact.
An important point. For entertainment marketers, TikTok’s AI-driven ad formats provide new ways to engage viewers, increase views, and turn trending content into measurable results.
Celebrate deeply. TikTok Adds New Ad Types for Entertainment Advertisers
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