The 100 Most Searched People on Google in 2026

These are the 100 most searched people, and their monthly search volumes.

In almost every industry, there are celebrities, professionals, or influencers that other people want to emulate. For example, a novice tennis player might want to know which tennis racket Novak Djokovic uses. Or a footballer might want to know what boots Trent Alexander-Arnold wears.

In fact, Equipboard took this idea to heart and built a site around the gear used by professional musicians.

You can do the same in your industry.

Here’s how:

1. Go to Keyword Explorer
2. Add famous people’s names to your site
3. Go to Matching terms report
4. Sort keywords related to gear using i Enter filter

For example, if I enter the names of professional tennis players (Roger Federer, Emma Radacanu, Rafael Nadal) and filter for tennis gear keywords (eg, shoes, racket, wristband, shorts), I see 960 searchable keywords. If I were a tennis player, I would create a category page for each celebrity and list all their hobbies.

Another way is to enter the appropriate keyword in Keyword Explorer, go to Matching terms report, and look for keyword patterns. For example, if I were a fitness site, I would enter “weight loss” in Keywords Explorer.

The first thing I will notice is that most people are like that actually interested in how certain celebrities lost their weight. The second thing I notice is that the keywords all form a pattern: [first name][last name] weight loss.

Likewise, I can use the Number of words filter to look for 4 word keywords, which gives me a list of celebrity weight loss related keywords:

Do you want to do keyword research on your site? Sign up for Test Keywords.