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PGA Tour expands AWS partnership with AI infrastructure for new season

TIGER WOODS SAYS BROOKS KOEPKA’S PGA TOUR RETURN ‘UNBELIEVABLE FOR ALL THE FANS’

“We’re excited to continue our AWS relationship with this expanded global partnership as we build on the progress we’ve made to continue connecting our fans around the world with our players, events and content,” said Dan Glod, senior vice president of corporate relations for the PGA Tour, in a statement. “AWS shares our vision of reimagining how the game and the content that supports it is developed and delivered to fans around the world, and we are eager to build on that change through their support of PGA TOUR Studios and World Feed.

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“The PGA TOUR continues to push the boundaries of how AI can improve the sports experience for fans, players and broadcasters,” said Kristin Shaff, global director of strategic partnerships at AWS. “By expanding our partnership, we’re allowing the Tour to bring new features to the world. Whether a fan is watching on-site at the Sony Open in Hawaii or on TV around the world, the future of sports content is personalized, and we’re proud to help the PGA TOUR move forward.”

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Tiger Woods hits the seventh tee during the practice round of The Barclays Championship in Paramus, New Jersey, Aug. 25, 2010. (Reuters)

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The PGA Tour and AWS began their partnership in 2021, with AWS becoming the Tour’s official cloud provider and AI, machine learning and deep learning partner. In 2025, the DP World Tour, formerly known as the European Tour, also named AWS its official cloud provider, reinforcing AWS’s long-term commitment to supporting golf around the world.

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