Nick LeRoy, a longtime SEO consultant, is turning his platform into a fundraising engine. He provides consultation to exchange donations for Minnesota-based immigration support efforts amid ICE’s growing presence in the state.
- LeRoy said the recent events in Minnesota crossed “every line of conduct” he had drawn professionally, prompting him to take action instead of commenting on the sidelines.
- He announced the plan yesterday on LinkedIn and in a blog post.
What’s going on. LeRoy trades his services for donations to GiveMN, a Minnesota-based fundraising platform that distributes funds to individuals and families affected by recent ICE raids and related unrest.
- Within seven hours of the launch, LeRoy reported that $1,850 had been raised, later revising the price to $1,950.
- Support came from well-known SEO agencies, SaaS companies, and individual practitioners.
Why do we care. This effort highlights another side of the search marketing industry: we are a cohesive community that can pool skills, attention, and resources for reasons beyond search. LeRoy is determined to use his professional skills in the service of something greater. This is yet another reminder of how quick our community can be to mobilize action.
Grab it fast. The fundraiser is tied to the furore of Operation “Metro Surge,” the government’s immigration enforcement action launched in December. The program has deployed nearly 3,000 ICE and Border Patrol agents to the Twin Cities.
- LeRoy said the act led to racial profiling, trespassing, detention, and the shooting death of Renee Nicole Good, 37, in downtown Minneapolis.
- These events caused widespread protests.
What he said. As LeRoy put it:
- “This is NOT about politics. This is about treating all people like people.”
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