People use ChatGPT, Google, and other AI platforms to research products, compare solutions, and get recommendations.
If your product doesn’t show up in those AI-generated responses, you’re not visible to the mass audience that’s looking for what you have to offer. And the worst part? You probably don’t even know it’s happening.
This guide shows you exactly how to check if your product is showing up in AI search results, how to spot outdated or incorrect information, and what tools can help you monitor your visibility.
How Do I See If My Product Appears in AI Search Results?
You can see if your product is showing up in AI search results by manually checking AI platforms for relevant search queries or using automated tracking tools like the AI Visibility Toolkit.
Search for terms that your customers are likely to use, such as:
- “A very good product of [use case]”
- “Up [service type] companies in [location]”
- “[Problem] solutions”
- “Other ways of saying [competitor name]”
Check if your brand appears in the responses, how prominent it is, and what context surrounds your mention.
You also want to check if the AI is showing outdated information about your product.
Check for Outdated or Inaccurate Information
You can check if the AI is showing outdated information about your brand by manually testing the AI assistants for relevant notifications and reviewing how they describe your brand, products, and services.
Try commands like: “What is it [brand]?”, “What does [brand] to give?”, “How much [brand product/service] cost?” and see if the information fits your current messages, values, and characteristics.
You can also use comparison style commands. Ask things like “[your brand] vs [competitor]” or “The best tools for ai.”
Look for these details when reviewing AI results:
- How your business, product, or services are described
- Any price informationincluding outdated program names or legacy pricing
- Features and functionalityespecially talking about features that have been retired, redesigned, or are no longer supported
- Placing statementssuch as “best for beginners” or “best for enterprises,” which may not reflect your current strategy
How Often Should I Check My Brand’s Presence in AI Results?
You should check your brand’s presence in AI results regularly—perhaps daily or at least weekly.
AI platforms are a new marketing opportunity for businesses. The information that AI platforms display about your product directly influences potential customers who are researching solutions, comparing options, or looking for recommendations. Therefore, regular monitoring helps you to see how the AI assistants are presenting your product and whether that information is accurate.
Here’s a handy breakdown of how often you can check:
- Every day: It’s best if you work hard to improve the visibility of your AI. Daily evaluation helps you see if your efforts are driving results
- Every week: Ideal for small businesses. Weekly updates allow you to monitor trends, track improvements, and identify new trends
- Every month: Only if the visibility of the AI is not the most important thing for you right now.
Sermrush’s Enterpirse AIO tool monitors your brand’s presence in AI results daily, helping you stay informed about visibility changes.
What Free Tools Show If My Product Appears in AI Results?
Semrush’s AI Visibility Toolkit, Nightwatch, AI Search Watcher, Peec AI, and Otterly AI offer free trials or free programs and can show you if your product appears in AI results.
Here are some details about these tools:
- AI Visualization Toolkit by Semrush: Offers a 7-day free trial that allows you to track your brand on top AI assistants, analyze sentiment and accuracy, and compare visibility against competitors
- Night watch: Offers a 14-day free trial with AI visibility monitoring alongside traditional SEO tracking, giving you an integrated view of search performance
- AI Search Watcher: Has a free program that allows basic tracking across all AI search platforms
- Cook AI: Offers a limited free trial that includes key impression tracking and allows you to monitor how AI assistants refer to your brand in their responses
- Otterly AI: Offers a 14-day free trial that helps you monitor your product mentions and voice sharing on AI search platforms and assistants
Control Your AI Visibility
Most brands have no idea how AI platforms are defined—or even emerging.
Don’t make this mistake.
Monitor and control your AI visibility starting today
Semrush offers an AI Visibility Toolkit to help you monitor your product across AI platforms, ensure accuracy, and track your presence over time. Try it free for 7 days.
