SEO

Google Ads adds a shortcut button to change history

Tired of spending time researching Google Ads change history, jumping between reports, campaigns, and ad groups? The new “Go to…” button eliminates that extra click. It’s a small user interface change that saves time during auditing and troubleshooting.

What’s new. Google added a “Go to…” dropdown in the change history report. You can jump directly from the entered change to the appropriate campaign or ad group. This is especially useful when reviewing batch edits, script-driven changes, or updates made in Google Ads Editor.

Google Ads Go To History Button 1767532294

How does this work:

  • Select one or more changes in the change history report.
  • Use the “Go to…” dropdown to navigate directly to the affected entity.
  • No more manually searching through the account structure to find out what has changed.

What they say. The update was first flagged by PPC expert Arpan Banerjee on LinkedIn.

  • Hana Kobzová, the founder of PPC News Feed, said that this feature “removes extra steps from troubleshooting and speeds up navigation, especially when reviewing bulk edits or changes made through scripts or Google Ads Editor.”
Go to Change history 1767532294Go to Change history 1767532294

Why do we care. This update takes the hassle out of one of the most time-consuming parts of account management: figuring out what has changed and where. The new “Go to…” button allows you to jump directly from the change log to the affected campaign or ad group. That saves time during testing, troubleshooting, and multiple editing reviews. For teams that manage large accounts or rely on text and Google Ads Editor, those saved clicks add up quickly.

Bottom line. It’s not fast, but for marketers who live in conversion history, this shortcut can be a real time saver.


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Anu AdegbolaAnu Adegbola

Anu Adegbola is a former Paid News Editor for Search Engine Land from 2024. You cover paid search, paid social, media marketing, video and more.

In 2008, Anu started his career delivering digital marketing campaigns (mainly but not only Paid Search) by creating strategies, increasing ROI, automating repeatable processes and bringing efficiency to all parts of marketing departments through inspirational leadership both on the agency, client and marketing technology side. Besides editing the article for Search Engine Land he is the founder of the PPC communication event – PPC Live and the host of the program. weekly podcast PPC Live The Podcast.

He is also an international speaker in some of the categories he presented as SMX (US, UK, Munich, Berlin), Friends of Search (Amsterdam, NL), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna, IT) and more.

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