A patent document published by Google indicates that Google Search may move searchers away from a search results page, to an AI-generated page that is more personalized to answer a query, as opposed to taking that search to a web page.
Patent. The patent is named as an AI-generated content page for a specific user and was filed by Google over a year ago and granted last month.
This patent describes a system that uses Artificial Intelligence (AI) to automatically create a custom landing page for a business or organization when a user performs a search. Instead of just sending the user to a standard home page, the system generates a dynamic page that matches exactly the user’s intent and the organization’s content.
Patent abstract. Here is a copy of the patent abstract:
“Methods for generating an artificial intelligence (AI) generated page for a first organization. The system may include a machine-learned model configured to generate an AI-generated page. The system may receive from a user device associated with a user account, a user query. In addition, the system may generate a search result page for the user’s query that has a first search result page related to an organization first search page. A first search result for an organization page. It can calculate a landing page score for the first page The system can create an updated search result page based on a landing page score that exceeds a threshold, an updated search result page with a navigation link to the original AI-generated page.
For example. Here’s a hypothetical example: Imagine you’re looking for a specific item, such as “wide-foot waterproof hiking boots,” at a department store like REI or Amazon. Normally, when you click on a search result, you are sent to the “Walking Boots” store page, and you have to sort through the results yourself to find what you really need. Instead, Google can use AI to create a new page that gives you a customized and filtered answer.
Credits. This was spotted by Brandon Lazovic and posted by Joshua Squires on LinkedIn. Joshua wrote, “In short, Google will use AI to generate a page that looks like your website but rebuilds the entire page structure dynamically, in real-time, and ranks it higher in the SERPs. This throws up all kinds of red flags for me.”
Glenn Gabe wrote, “If you thought AIOs made people angry, just wait for AI-generated landing pages from Google. Yes, Google can create new landing pages from SERPs if yours isn’t enough (based on this patent).” And Lily Ray added that this is “Horrible to be honest.”
Why do we care. Again, this is just a patent document and it doesn’t mean that Google is doing this, will do this in the future or something. Although some may think that this is kind of what Google is doing with AI Overviews or AI Mode.
In any case, it’s worth reading because it helps to see how Google’s mind works.
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