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Costco launches new line of fresh bakery and frozen foods: report

Costco has reportedly launched a new line of groceries, continuing its strategy of constantly refreshing its offerings.

The grocery giant, which usually introduces new products every month, has added a mix of sweet and savory items, from baked goods and desserts to ready-to-eat meals, according to Food & Wine.

It is reported that new items that have appeared in stores include Filled Heart Madeleines; Matcha & Chocolate Sandwich Cookies; Turkey, Pesto, & Swiss Cheese Packets; Meatball Panino-style Italian rolls; Chinese BBQ beef short ribs; kimchi pancakes and a Valentine’s Day themed version of Tuxedo Chocolate Mousse Cake.

COSTCO’S POPULAR FOOD IN THE NEW LAW ERA

A Costco store in Vallejo, California, on May 29, 2025. (David Paul Morris/Bloomberg/Getty Images)

Full of Heart Madeleines

Costco seems to lean into Valentine’s Day with heart-shaped madeleines. Soft, buttery sponge cakes filled with raspberry or chocolate hazelnuts.

Matcha & Chocolate Sandwich Cookies

Costco has introduced new sandwich cookies featuring Kyoto Uji matcha and Valrhona chocolate. A box includes 12 individually wrapped cookies and retails for about $15.

Chinese Beef-Style Short Ribs

Ruprecht’s Chinese BBQ style beef short ribs offer a convenient option with USDA Choice beef. Containing 12 grams of protein per serving, the short ribs are finished with a char siu-style sauce.

BEST-KNOWN COSTCO MEMBERSHIP BENEFITS, EXPLAINED

Costco shoppers

Customers lined up at checkout counters at a Costco store in Queens, New York. (Lindsey Nicholson/UCG/Universal Images Group/Getty Images)

Tuxedo Chocolate Mousse Cake

Although not entirely new, Costco’s Tuxedo Chocolate Mousse Cake is getting a Valentine’s Day makeover at the bakery, according to Food & Wine.

The dessert – which appears to be topped with the word “love” in at least one store – includes layers of chocolate cake, chocolate and white chocolate mousse, brownie pieces and chocolate panache.

Meatball Panino

Costco’s Meatball Panino decorated Italian-style rolls that pack beef and pork, marinara and mozzarella are a handheld option priced at around $11 for two items.

Crispy Kimchi Pancake

The new pre-made kimchi cakes at Costco feature tangy fermented kimchi and pieces of squid and can be cooked quickly in a pan.

REPORTED COSTCO FANS NAME ITEM OF THE DAY AS A MUST BUY MEMBERSHIP

A Costco bakery with a shopping woman

A woman selects croissants in the Costco bakery department in Queens, New York. (Lindsey Nicholson/UCG/Universal Images Group/Getty Images)

Turkey, Pesto, & Swiss Cheese Packets

La Boulangerie has added a new frozen bakery item to the Costco lineup. Each croissant pack contains 13 grams of protein and is filled with roasted turkey, Swiss cheese and basil pesto.

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Last month, Costco added a delicious new item to its bakery lineup with the debut of Peanut Butter Monster Cookies.

Costco did not immediately respond to FOX Business’ request for comment.

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