OpenAI delivers premium-value ads to ChatGPT – with far less data than advertisers are used to.
What’s going on. According to the report, OpenAI rates ChatGPT ads at around $60 per 1,000 impressions – almost three times higher than standard Meta ads. Without cost, advertisers will only receive high-level reporting, such as total impressions or clicks, which cannot be understood for bottom-line actions such as purchases.
Why do we care. ChatGPT is emerging as a brand new, attention-grabbing ad space – but it comes with a trade-off. High CPMs and limited reporting means early testing will be more about product exposure and learning than efficiency.
For marketers willing to experiment, this provides an early opportunity to understand how ads work within AI conversations before the ratings format or measure evolves.
Exchange. OpenAI has left the door open to scaling up in the future, but has publicly committed to never selling user data to advertisers and keeping conversations private. That situation limits the type of targeting and attribution that advertisers expect from platforms like Google or Meta.
Who will see the ads. The first ads will be rolled out in the coming weeks to users in the free and low-cost Go categories of ChatGPT, excluding users under 18 and conversations involving sensitive topics such as mental health or politics.
Between the lines. OpenAI positions ChatGPT ads as a premium, trust-first product – betting that context, attention, and brand safety can justify high prices even without low performance data.
Bottom line. ChatGPT ads may appeal to companies willing to pay more to appear in the new AI-driven environment, but the lack of scalability will make performance-focused advertisers think twice.
Celebrate deeply. OpenAI Claims Premium Prices on Early Ads Push (Registration Required)
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