SEO
Discover how SEO works! This beginner-friendly search engine optimization guide explains how to boost visibility, drive traffic, and grow your online business.
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Heidi Sturrock shares how a costly mistake turned into a competitive advantage
Heidi Sturrock, a paid search consultant with 24 years of industry experience, joined me on the latest episode of PPC…
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Google is bringing its Veo video production model to Google Ads worldwide
Advertisers can now produce short videos directly within Google Ads using Veo, Google’s most advanced video production model — no…
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YouTube’s search includes AI summaries instead of video titles
Google is testing AI-generated summaries in YouTube feeds, replacing video titles with auto-written synopses. Some YouTube users are seeing video…
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Google adds a seasonal art theme to PMax legacy teams
Seasonal refreshers just got a little faster — Google quietly introduced Asset Group Theming within Performance Max, allowing advertisers to…
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Will Google replace your landing pages with AI versions?
Earlier this year, Google was granted a patent for a system capable of replacing ineffective product landing pages with AI-generated…
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Automated traffic grows 8x faster than human traffic: Report
Self-driving cars will grow 23.5% year-over-year through 2025 — nearly eight times faster than human traffic, which is up 3.1%,…
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The Google-Agent user agent points the AI agent traffic to the server logs
Google has introduced a new user agent, called Google-Agent, that shows what AI agents are doing for users, marking the…
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Performance Max components you can control
Although initially criticized as a black box, Performance Max has evolved into a more serious campaign type. With each passing…
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How GSC’s branded query filter is changing SEO reporting and analysis
In November 2025, Google solved an ongoing SEO reporting challenge: classifying non-branded search performance directly from the Google Search Console…
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Why CPC keeps going up – and what to do
WordStream by LocaliQ’s 2025 benchmarks show nearly 87% of industries saw a year-over-year increase in CPC. The Google Ads average…
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