SEO
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Termination of the Google Shopping API, which puts ad delivery at risk
Google Shopping API migration deadlines are approaching, and advertisers who don’t risk disrupting shopping campaigns with Performance Max. What’s going…
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.png "ChatGPT Searches Google Shopping to Create its Recommendations")
ChatGPT Searches Google Shopping to Create its Recommendations
Further research unlocks the hidden logic and processes behind ChatGPT’s search functions. Interestingly, most of these depend on Google. For…
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What will remain the same
Towards the end of the year, the search industry media is filled with updates and predictions. Bold, disruptive ideas steal…
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Google search ad clicks hit five-year high as Q4 spending rises 13%
Spending on Google search ads increased 13% year over year in Q4 2025, up from 10% in Q3, based on…
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Amy Hebdon discusses the PPC decision that cost her a good customer relationship
In episode 337 of PPC Live The Podcast, I speak with Amy Hebdon, international paid search expert and founder of…
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OpenAI starts testing ads within ChatGPT
OpenAI will begin testing ads on ChatGPT in the US in the coming weeks. Ads will appear at the bottom…
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5 best ways of PPC campaigns
By 2026, AI will no longer be something marketers argue about. It shapes almost every aspect of digital marketing and…
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Google Ads removes exclusions at the account level
Google Ads adds account-level exclusions, allowing advertisers to block unwanted content across campaigns in one setting. What’s new. Advertisers can…
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YouTube offers creators intelligent ad targeting
YouTube is improving its Advertising tool, allowing creators to target potential viewers by interests, not just age, gender, or location.…
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Why social content drives branded search
As search marketers, we tend to focus on what we can control: keywords, links, Web Content, indexed pages. We have…
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