SEO
Discover how SEO works! This beginner-friendly search engine optimization guide explains how to boost visibility, drive traffic, and grow your online business.
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The real story behind the 53% drop in SaaS AI traffic
As the SaaS market moves away from sales driven by independent AI agents like Claude Cowork, new data shows a…
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OlymPR: What the Olympics Can Teach Multinational Brands About Good Public Relations
The Olympics are an art class in visibility, dignity, preparation, and performance under pressure. Athletes train for years to deliver…
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How social discovery is shaping the visibility of AI search in beauty
The appearance of AI search in beauty is increasingly taking shape before the information is entered. Brands that generate responses…
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PPC mistakes frustrate even experienced marketers
Every PPC professional carries a few scars – the kind that get you when a campaign is launched too quickly,…
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Tracking AI Visibility for Small Groups: A Practical Guide
AI is changing the way people find products—but many companies don’t know how to show up on AI platforms. And…
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Bing Webmaster Tools officially adds an AI performance report
Microsoft today launched AI Functionality in Bing Webmaster Tools in beta. The AI functionality lets you see where, and how…
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ChatGPT’s repeat performance reveals the brand’s visibility
We know that AI answers are possible – if you ask AI the same question 10 times, you will get…
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Reddit says 80 million people now use their search every week
Eighty million people use Reddit search every week, Reddit said in its Q4 2025 earnings call last week. The expansion…
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Why GA4 alone cannot measure the true impact of AI SEO
If you rely on GA4 alone to measure the impact of AI SEO, you are navigating with a broken compass.…
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Amanda Farley talks about broken pixels and calm leadership
In episode 340 of PPC Live The Podcast, I speak with Amanda Farley, Aimclear’s CMO and multi-award winning marketing leader,…
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