ChatGPT’s emerging ad ecosystem is booming, according to new monitoring from AI ad intelligence firm Adthena — with more products emerging, clearer trigger patterns, and evolving ad placement.
What’s going on. After identifying the first advertisers within ChatGPT last week, Adthena is now reporting a significant increase in advertiser participation and ad delivery behavior.
Advertisers have seen so far:
- Best Buy
- AT&T
- Pottery Barn
- Business
- Qualcomm
- Expedia
How ads start. Based on a sample of 1,500+ orders analyzed in the past week:
- Most ads appear in the first notification.
- Others trigger only the third or fourth repetition of the same question.
- Highly objective modifiers such as “best” and “newest” seem to carry significant weight.
Example commands include:
- “I’m going to buy a new phone. Which phone is the best?”
- “I need a new phone.”
- “I need to buy a new desk, what is the best?”
Between the lines. Keyword triggers seem simple – they focus on a strong commercial purpose rather than emotional language. In one notable example, Best Buy secured two ad placements for a single answer to an iPhone-related question, reflecting early experimentation with placement and voice sharing.
Why do we care. As with ChatGPT’s advertising metrics, understanding the starting point of behavior – even at the basic keyword level – will be important in evaluating products in this new channel.
An important point. ChatGPT ads are moving from pilot to pattern. The signs may be simple for now – but the competitive forces are already at a standstill.
Noted. The results of ChatGPT’s competing ads were shared by Adthena CMO Ashley Fletcher who shared the screenshots on LinkedIn.
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