Google Ads has introduced a new Results tab within its Recommendations section that shows advertisers the measured performance impact after implementing bid and budget suggestions.
How does this work. After an advertiser implements a bid or budget recommendation, Google analyzes the campaign’s performance after one week and compares it to an estimated baseline of what would have happened without the change. The system then highlights incremental improvements, such as additional conversions generated by increasing budget or adjusting targets.
Where can you find it. Impact reporting appears in the Recommendations area of the account. A summary callout displays the latest results on the main page, while a dedicated Results tab provides a deeper breakdown grouped by Budget and Target recommendations, with filtering options for each.
Why do we care. Marketers can now see whether Google’s automated recommendations are actually driving increased results – not just perceived benefits – to help teams evaluate the business value of a platform’s guidance.
What to expect. Results are reported as a seven-day rolling average measured in a 28-day window after the recommendation is applied. Metrics that focus on a campaign’s primary bidding objective — such as conversions, conversion rate, or clicks.
Between the lines. The feature adds a layer of accountability to automated recommendations at a time when marketers rely heavily on platform-driven optimization.
Seen by. Hana Kobzová is the founder of PPCNewsFeed who shared a screenshot of the help document on LinkedIn.
Help the doctor. Although there is no live Google help document, a Google spokesperson confirmed that there is a pilot in the works.
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