Managing your Google Business Profile (GBP) takes time, and most business owners don’t have much.
But leaving your GBP unattended can limit your online visibility in the long run. Google Search, Maps, and AI-powered platforms look for signs that a business is active and up-to-date, such as posting frequently, using new photos, and responding to customer reviews. In general, profiles that show consistent activity are more likely to come up when customers search.
That doesn’t change the fact that maintaining a healthy Google Business Profile requires constant effort, which can feel like a full-time job at times.
Semrush Local’s GBP AI Agent reduces time and technical barriers by performing many common Google Business Profile tasks. The tool handles tasks like publishing posts, uploading images, and responding to updates, eliminating the need for constant manual effort.
In this guide, you’ll learn how this time-saving tool works and how to set it up in a few quick steps.
Why businesses are busy using Semrush’s GBP AI Agent
The GBP AI agent handles ongoing tasks to help keep your Google Business Profile active, which can support visibility and trust over time.
Once set up, the GBP AI Agent works in the background to maintain your profile without requiring your weekly attention.
Here’s what GBP AI Agent can do for you:
- Create an advanced business description to get your approval
- Recommend posting schedule for posts and photos
- Create and publish Google Business Profile posts
- Choose images from your uploaded photo library and arrange them automatically
- Upload new photos at a regular cadence to maintain consistent profile activity over time
- Write and publish responses to customer reviews in your chosen tone
- Track visibility and engagement metrics in one place
Next, you’ll learn how to connect a Google Business Profile so that the GBP AI Agent can run its first tests.
Step 1: Connect Your Google Business Profile
To use the GBP AI Agent, you need to connect your Google Business Profile. Fortunately, this only takes a few clicks.
First, go to Local in the Semrush side menu and then click GBP AI Agent.
Click Activate my AI agent and select the Google account that holds your GBP.
Select the business location you want to connect to, then confirm access so the tool can read and update your profile securely.
Clicking ‘Continue’ takes you through the initial testing process, without making any changes to your profile.
Step 2: Run GBP Audit
Now you are set up, the GBP AI Agent will run a survey to understand how effective your profile has been since today. An active profile isn’t just about posting often—it’s about using posts and photo updates in a consistent, strategic way.
To do this, the tool examines your posting habits, photo activity, business description, and keywords your profile is currently associated with. It then uses this information to recommend an effective strategy for your automated posts and updates.
Research focuses on activity and content signals, not technical SEO or ranking guarantees.
A Refined, Key-Rich Business Description
The GBP AI agent generates a customized business description that matches your services and category. You can choose to use this updated version when you activate or keep your existing definition.
Recommended shipping frequency
Testing suggests how often you should publish posts to stay competitive.
General recommendations for image review
GBP AI Agent checks how often you upload photos and recommends a weekly posting rhythm to support your profile’s visibility in all search results, including AI-powered searches.
Next, you’ll add your photos and choose your keywords to complete your setup.
Step 3: Complete Your GBP AI Agent Setup
After testing, GBP AI Agent guides you through the final setup phase to generate posts, select visuals, and publish updates that match your business.
Start by saying to upload your photos. GBP AI Agent uses your real photos, rather than AI, to create SEO-friendly visual content for your automated posts. You only need to upload your images once, and the GBP AI Agent can publish them to the control system.
Next, choose your keywords. GBP AI Agent suggests relevant keywords based on your research, but you can add more to target A
Pro tip: Adding keywords that your customers are looking for helps guide how the tool generates posts and descriptions that match the customer’s intent
After choosing your keywords, the GBP AI Agent gives you an option generate a review link for your business. This link makes it very easy for customers to leave feedback because it takes them directly to the review form on your Google Business Profile
Sharing this link on your website, receipts, emails, or social channels helps you collect more reviews, which can support your credibility and increase site visibility.
Once your images and keywords are set, click save and continue.
Step 4: Open the GBP AI Agent
With your images and keywords in place, you’re ready to use the GBP AI Agent to automate ongoing Google Business Profile tasks.
Use the AI agent dashboard to adjust posting frequency, update your tone of voice, change response settings, upload new images, add multiple locations, or review recent Agent actions. You can improve these settings at any time
The dashboard also allows you to track the performance of your Google Business Profile. You can check views, interactions, and average review rate to monitor trends in your profile activity over time.
Click Activate my AI agent. Once activated, the GBP AI Agent starts using your ride data and research recommendations to support ongoing profile updates with a manual day-to-day effort.
From this point on, the tool organizes content, selects images, writes posts, and adjusts review responses based on your settings.
Keep Your Google Business Profile Active Without Manual Work
Profiles that publish posts regularly, upload new photos, and respond to updates tend to appear more often in Google Search, Maps, and AI results.
GBP AI Agent takes care of the heavy lifting for you while you pay attention to the most pressing areas of your business. The tool keeps your profile up to date, helps you stay visible, and saves hours every month. There’s no need to log in every week, check for new jobs, or manage a content calendar—schedule updates are handled automatically based on your settings.
Start your free trial, activate the GBP AI Agent, and let Semrush Local keep your profile running with minimal manual effort. So you can focus on running your business.
