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DoorDash, Inc. announced Wednesday that it is launching a new grocery shopping app within OpenAI’s ChatGPT platform, just one week after rival Instacart unveiled a similar feature.
The food delivery company said the merger will link ChatGPT’s suggestions to DoorDash’s nationwide grocery network, allowing customers to turn recipe and food ideas “directly into grocery orders delivered within an hour.”
“This partnership is a big first step in meeting customers where they’re looking for inspiration and bringing them the DoorDash experience they already know and love,” the company said in a statement.
DoorDash co-founder Andy Fang said the partnership will help streamline the food and shopping process, saying, “AI is opening up a completely new search and discovery experience for consumers that is flexible and personalized.
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DoorDash announced Dec. 17 introduces a new grocery shopping app within OpenAI’s ChatGPT platform. (Tiffany Hagler-Geard/Bloomberg via Getty Images/Getty Images)
“We’re excited to partner with OpenAI to create a seamless experience that allows users to quickly order ingredients for any recipe and check out directly from DoorDash.”
Fang added that the move is part of a broader campaign to expand the use of AI, saying, “As we expand this experience to more stages of shopping, we are focused on building AI tools that save people time and make local shopping easier.”
DoorDash said the partnership will make grocery shopping “easier, faster and easier,” explaining that ChatGPT will be able to combine recipes based on user preferences and turn ingredients into a grocery list. Once the list is complete, the user can open a cart in the DoorDash app and have the order delivered to a local store.
Kroger, Safeway, Bi-Rite, Schnucks, Fairway Markets and Wegmans are among the stores participating in the partnership, DoorDash said.
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DoorDash is partnering with OpenAI to create a new grocery shopping app within the ChatGPT platform. (Nikolas Kokovlis/NurPhoto via Getty Images/Getty Images)
“The DoorDash app on ChatGPT is another step towards bringing our vision to life, where AI connects directly with real-world services, saving people time and effort in their daily lives,” said Nick Turley, head of ChatGPT, in a statement.
DoorDash’s announcement came a week after Instacart launched an app on ChatGPT to help customers create an online grocery cart that can be paid for and delivered quickly.
“Instacart and ChatGPT are redefining what’s possible in AI-powered shopping,” said Instacart Chief Technology Officer Anirban Kundu. “Built on a commercial protocol, this experience brings intelligent, real-time support to one of the most important parts of everyday life: getting groceries to feed your family.”
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DoorDash, Inc. announced Dec. 17 will partner with OpenAI to launch a new grocery shopping app. (Andrew Harrer/Bloomberg via Getty Images/Getty Images)
The DoorDash app is live on ChatGPT for select users and will expand to iOS, Android, desktop and mobile web in the coming weeks. The Instacart app is fully available on desktop and mobile web, with iOS and Android features coming in the coming weeks.
