Ford coined the term ‘American majority’ by Democrats and Republicans alike
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Ford Motor Company ranks as the “most American” company in the country, earning high marks from Democrats and Republicans alike while leading in every major wage bracket, according to a new survey.
A Morning Consult survey of more than 11,000 US adults, conducted in February and titled “America at 250: What the Nation Believes,” found that the iconic automaker held the No. 1 spot regardless of political affiliation or income.
Among Republicans, 21% named Ford as the most American brand, ahead of Coca-Cola at 13%, McDonald’s at 11% and Harley-Davidson at 9%.
Democrats also ranked Ford highly, with 16% choosing the automaker. McDonald’s followed with 14%, Coca-Cola with 12% and Walmart with 10%.
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The Ford logo at Ford Motor headquarters in Dearborn, Mich., March 12, 2025. (Reuters/Rebecca Cook/File Photo/Reuters)
Ford’s power is also reaching revenue levels, according to the survey.
Among Americans making less than $50,000 a year, 17% choose Ford compared to 14% for McDonald’s and 11% each for Coca-Cola and Walmart.
In the $50,000 to $100,000 range, Ford again ranked first at 17%, trailing Coca-Cola at 16%. McDonald’s followed with 14%, and Levi’s was fourth with 7%.
Among those earning $100,000 or more, Ford increased its lead to 19%, followed by Coca-Cola at 15%, Apple at 10% and McDonald’s at 9%.
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Workers assemble chassis parts for vehicle frames at a General Motors assembly plant in Fort Wayne, Ind., April 9, 2024. (Emily Elconin/Bloomberg via Getty Images/Getty Images)
In a statement sent by FOX Business, Ford Executive Chairman, Bill Ford, said the company’s position reflects its long-term role in shaping the American economy.
“As we approach the 250th anniversary of the founding of the United States, I am proud that Ford has helped strengthen this country – not just by building great cars, but by expanding opportunities and improving people’s lives,” Bill Ford told FOX Business via email.
He pointed to the founding of the company in 1903 by Henry Ford, whose invention of the assembly line and the introduction of a $5 a day wage increased economic opportunities for American workers.
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The CEO of Ford Motor Co. Bill Ford stands next to the new 2021 Ford F-150 truck at the Rouge Complex in Dearborn, Mich., Sept. 17, 2020. (Reuters/Rebecca Cook/Reuters)
Bill Ford also mentioned the company’s role in supporting the nation during World War I and World War II and its ability to withstand the economic downturn.
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“That tenacity and determination to get up and keep swinging shows the best of America,” said Bill Ford.
“As we look to the next 250 years, I believe that the future is incredibly bright, but it depends on us being united as a nation. We must mend our differences and continue pushing forward, as we always do. Ford will be there, work for the nation and help build a strong future.”
